Welcome to
This is your fix for everything innovative in advertising production.
On each episode MCA’s founder and CEO Pat Murphy speaks to the movers and shakers who are driving the agenda and shaping the world of production for the future.
He’ll be asking searching questions about their views of what will be coming round the corner so brands can act smarter and with greater efficiency, to deliver outstanding creative campaigns.
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Previous Seasons:
- All
- Season 1
- Season 2
- Season 3
- Trailer
The Best of Season 3
Mark Benson
Immersive Experiences and Embracing New Means of Storytelling
Lisa Lavender
Being a Mentor, Nurturing New Talent and Celebrating Creative Excellence
Kai-Lu Hsiung
Nurturing creative careers in advertising and film
Live at Cannes
Unlocking the Power of Storytelling and Creativity in Business
Carl Addy
Combining many small ‘woos’ to create one big WOW
Paul Burke
Theatre of the Mind: The Art of Copywriting for Radio
Matt Miller
The changing production process: How the workflow has evolved, and where next?
Wesley ter Haar
Digital Evolution, AI Creativity, and Strategic Leadership
Sir John Hegarty
From Storytelling to Branding: How Creativity Fuels Business Success
Kristen Cavallo
Fostering Inclusivity and Innovation in Ad Leadership
The Best of Season 2
Andrew Robertson
Understanding the balance between what’s important and what’s interesting
Anastasia Leng
The Measurability behind the Magic of Creativity
Melania Kulczycka
Creating Limitless Realities with Virtual Production
Rishad Tobaccowala
The Journey towards a New Era in Marketing
John Osborn
The Green Evolution of Advertising
Nick Dodet
Innovation, Sustainability and the Future of Advertising in China
Jos van Oostrum
A journey from Zoology to Sustainability in Big Business
Nick Johnson
Regulation and legality in AI
Efrain Ayala
The challenges of Diversity and Inclusion in Advertising
Matt Cooper
The ‘Little Black Book’ for the production industry
Tanya Bogin
Localisation is not just adapting words, it’s adapting nuance
Jeroen van de Waal
Building engineered reefs to restore habitats, regenerate biodiversity and absorb carbon
Richard Glasson
Tech Innovation and its effects on media production and consumption
Úrsula Mejía Melgar
Diversity, Inclusion and Sustainability in Advertising
Josh Tsui
What is a ‘regular career path’ in our industry?
Tina Fegent
A look inside marketing procurement
Steve Keller
Build your sonic strategy first
Darren Richardson
What will marketing look like in the metaverse?
Sergio Lopez-Ferrero
The changing media landscape and the shift towards personalisation
Introducing
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